Privacy Policy

1. Data We Collect

• Identity and contact details such as name, email address, phone number, and delivery address provided during guest checkout.
• Order details, cart activity, support messages, return requests, and warranty information associated with your purchase.
• Payment status and transaction references from our payment partner. We do not store full card, UPI PIN, CVV, or net banking credentials.
• Technical data such as IP address, device/browser details, session cookies, security logs, and website usage data.
• Optional cookie preferences for analytics and marketing, if you choose to allow them.

2. Why We Use Data

• To manage carts, checkout, payments, delivery, returns, refunds, exchanges, and warranty claims.
• To send order confirmations, shipping updates, support replies, and service messages.
• To prevent fraud, protect our systems, enforce our terms, and comply with legal obligations.
• To improve website reliability, product availability, customer support, and user experience.
• To send promotional communication only where permitted by law or your choices.

3. Cookies and Tracking

We use necessary cookies for session cache, cart, checkout, fraud prevention, and payment security. Optional analytics or marketing cookies are used only according to your cookie preferences. You can change your preferences from the Cookie Settings link in the footer.

See our Cookie Policy for the categories of cookies we use and how to manage them.

4. Sharing With Service Providers

We do not sell customer personal data. We may share data with:

• Payment gateways and fraud-prevention providers to process and verify payments.
• Courier, shipping, logistics, and address-verification partners to deliver orders.
• Email, hosting, database, cloud infrastructure, analytics, and customer-support providers that help operate the website.
• Government, law-enforcement, tax, or regulatory authorities where required by law.

5. Retention

• Order records are kept as needed for tax, accounting, warranty, dispute, and legal obligations.
• Support, return, refund, and warranty records are kept for the period needed to resolve the issue and maintain a defensible record.
• Security logs are retained for operational security and legal compliance, including CERT-In requirements where applicable.
• Personal data is deleted or anonymised when it is no longer needed, unless retention is required by law.

6. Your Rights and Choices

• You may request access, correction, updating, or deletion of your personal data, subject to legal and operational limitations.
• You may withdraw optional consent, including cookie preferences and promotional communication choices.
• You may request personal data deletion by contacting us.
• You may raise a grievance using the contact details below.

7. Security

We use reasonable technical and organisational safeguards, including HTTPS, access controls, server-side payment verification, restricted admin access, security logging, backups, and dependency maintenance. No internet system is fully risk-free.

8. Children

Our store is intended for customers who can lawfully enter into purchase transactions. If a minor uses the website, a parent or guardian should supervise the purchase.

9. Grievance and Contact

For privacy requests or grievances, contact ATFLARE at info@atflare.com or call +91 92490 28371. Please include your name, order number if relevant, and a clear description of the request.

10. Updates

We may update this policy when our services, legal obligations, or data practices change. The latest version will be posted on this page with the updated date.